Online strategy can have many names including digital development planning or e-strategy, but essentially focuses on matching online capabilities with what the organisation is tasked to achieve. For government organisations, online strategy starts with information and services delivery in a usable (and now responsive) structure.
After more than twenty years of website publishing, most static information is published and many of the services are provided in interactive form. The challenge now is to look toward transformative capabilities that will extend from delivery to deeper levels of engagement and collaboration. Options here include personalisation, e-consultation, behaviour support systems, AI-based agents, blockchain, cross-organisation civic platforms, among others. If done well and matched to organisation goals, these capabilities can be hugely rewarding but are often complex and therefore potentially costly. And so an experienced guide is often useful to help set up a pathway forward.
We have facilitated the creation of online strategies for many government agencies, including the Ministry of Education, Porirua City Council, Gisborne District Council, Waipa District Council, Environment Bay of Plenty, Selwyn District Council, Scion Research, Ministry of Fisheries and Waiariki Institute of Technology. Many of these strategies followed into content management system selection and some into project management of first phases of redevelopment.
If your organisation's web channel could use some reimagining to help create user delight and value optimisation, then please contact us to talk further about your needs and ideas.