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Prime Mover: The Role of the Online Channel Manager

  • Document type:
    White paper

  • Author:
    Shane Middlemiss, e-Gov Watch Ltd

  • Published date:
    22 July 2013

  • Primary audience:
    Government Web Site / Channel Managers, Government CIOs

  • Pages:

This paper outlines an expanded role for what has been often considered a junior operational role as Webmaster or Web Administrator and strengthens it to envisage a strategic player able to contribute strongly to organisational success. If a decent content management system, editing support, operational resources and good governance are in place then the Online Channel Manager can focus on user experience and advocacy around the organisation. The role can start to really make a difference in stakeholders' lives. Also supporting this is a view of the web quality improvement process central to this expanded role.


© 2013 e-Gov Watch Ltd