This paper is a summary of compelling prospects envisaged for government transformation the way an e-government strategist would like it to happen. The purpose of the paper is to give public sector decision-makers a sense of what could be so they can see an outline of their agency's potential online future. Central to this proposed vision is the idea of flipping the broadcast-style model of one agency to many people, to the personalised and integrated many-to-one model of government. It can be easy to stay mired in the grind of standards compliance, executive ambivalence, under-resourcing and agency siloism. There is a different way that meets users where they are, provides simplicity of engagement and makes a difference in their lives - a true public e-service.